FreeWheel Beach at Cannes Lions
A flagship brand experience bringing FreeWheel’s platform, partners, and perspective to life at Cannes Lions.
Role
Creative Direction, brand design, environmental, digital, and social design
Overview
FreeWheel Beach is a multi-day experience designed to host clients, partners, and industry conversations during Cannes Lions.
With multiple stakeholders and content tracks, the challenge was creating a cohesive environment that felt intentional, not fragmented.
Approach
Built a flexible visual system that scaled across physical space, digital touchpoints, and real-time content.
Focused on clarity, consistency, and creating a unified experience across every moment — from stage design to social.
Impact
3,291
attendees across the week
3,100+
session registrations
+80% YOY
77K
social engagements