Creative Leadership

I’m Hannie Waldron.
I simplify complex ideas. shape creative direction. just make it work.

I lead creative across brands and teams, bringing clarity to complex ideas and turning them into campaigns and experiences people notice and remember. I care about the details, the direction, and making sure it does what it’s supposed to, and looks good while doing it.

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How I work

Less noise. Clear direction. Better outcomes.

Strategy

Set the goal, shape the direction, and make decisions grounded in data, not just instinct. The best work doesn’t happen by accident.

Leadership

Build and lead teams that do great work, with clear direction, strong collaboration, and the space to develop strong ideas.

Execution

Take ideas out of slides and turn them into real work that can scale across campaigns, environments, and experiences.

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Portfolio highlights

Experiences

Comcast Advertising at IAB NewFronts

A large-scale live event supported by a high volume of creative, designed to feel cohesive across every touchpoint from stage to activation.

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Role

Head of Design, leading visual direction across event creative, stage content, and supporting materials. Oversaw design execution across a high volume of deliverables and partnered closely with marketing, events, and cross-functional teams to ensure consistency across the full experience.

Overview

IAB NewFronts is one of the most important moments of the year for Comcast Advertising. A live show supported by a wide range of creative across presentations, event branding, activation, and digital touchpoints.

The challenge was managing a large volume of work while maintaining a consistent visual language across everything being produced, often on tight timelines and with multiple stakeholders involved.

Approach

The work was treated as a connected system rather than individual deliverables. Clear visual structure, consistent design patterns, and shared assets helped ensure everything stayed aligned across teams and outputs.

Close collaboration with marketing, events, and external partners allowed the work to move quickly without losing cohesion, even as scope and timelines evolved.

TV Makes Memories

The TV Makes Memories report was designed to launch in parallel with NewFronts, extending the narrative beyond the stage.

The design aligned with the event’s visual system, ensuring a seamless connection between the live experience and the supporting thought leadership.

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Impact

+32%
Direct and Organic search traffic to ComcastAdvertising.com

+26%
Organic search impressions

+13%
Traffic on attribution-related queries

Featured in

AdAge, Adweek, Deadline, Marketing Brew, and more.

Experiences

FreeWheel Beach at Cannes Lions

A flagship brand experience bringing FreeWheel’s platform, partners, and perspective to life at Cannes Lions.

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Role

Creative Direction, brand design, environmental, digital, and social design