AudienceXpress Brand System
Creating the AudienceXpress brand from the ground up following the transition from FreeWheel Media.
Role
Creative Direction, Brand Strategy, Brand Identity, Digital Experience
Overview
As FreeWheel Media evolved into AudienceXpress, the opportunity was to build a completely new brand that reflected the next chapter of the business. The work included developing a cohesive identity and visual language that could scale across web, marketing, sales, and product communications.
The challenge was creating a brand that felt established from day one while providing the flexibility to grow alongside the business.
Approach
Created a refreshed visual identity and brand voice that differentiated AudienceXpress from the legacy FreeWheel Media brand while preserving the credibility the business had already earned. The resulting design system balanced approachability with sophistication, providing a scalable foundation for digital experiences, marketing, and future brand growth.
Presentation system
Alongside the brand system, a PowerPoint template was developed to make the brand usable in everyday work.
It provided flexible layouts, clear hierarchy, and built-in structure, helping teams create consistent, on-brand presentations without starting from scratch.
Performance Results Report
The brand system extended into AudienceXpress Drives Powerful Performance Results, translating campaign performance data into a clear, editorial experience. The report demonstrated how the identity could flex across long-form content while reinforcing the brand's approachable voice and modern visual language.
Impact
Established a clear and scalable brand foundation used across campaigns, content, and sales materials.