Comcast Advertising at IAB NewFronts
A large-scale live event supported by a high volume of creative, designed to feel cohesive across every touchpoint from stage to activation.
Role
Head of Design, leading visual direction across event creative, stage content, and supporting materials. Oversaw design execution across a high volume of deliverables and partnered closely with marketing, events, and cross-functional teams to ensure consistency across the full experience.
Overview
IAB NewFronts is one of the most important moments of the year for Comcast Advertising. A live show supported by a wide range of creative across presentations, event branding, activation, and digital touchpoints.
The challenge was managing a large volume of work while maintaining a consistent visual language across everything being produced, often on tight timelines and with multiple stakeholders involved.
Approach
The work was treated as a connected system rather than individual deliverables. Clear visual structure, consistent design patterns, and shared assets helped ensure everything stayed aligned across teams and outputs.
Close collaboration with marketing, events, and external partners allowed the work to move quickly without losing cohesion, even as scope and timelines evolved.
TV Makes Memories
The TV Makes Memories report was designed to launch in parallel with NewFronts, extending the narrative beyond the stage.
The design aligned with the event’s visual system, ensuring a seamless connection between the live experience and the supporting thought leadership.
Impact
+32%
Direct and Organic search traffic to ComcastAdvertising.com
+26%
Organic search impressions
+13%
Traffic on attribution-related queries
Featured in
AdAge, Adweek, Deadline, Marketing Brew, and more.