Lightbox OOH Video Network Rebrand
A full rebrand repositioning Adspace as Lightbox, shifting the company from a traditional out-of-home network to a more modern, video-first media platform.
Role
Led design for the rebrand, developing the logo, visual system, and guidelines in close collaboration with executive leadership.
Overview
Adspace, a long-standing out-of-home media network, needed to evolve to better reflect the changing landscape of advertising.
The rebrand to Lightbox marked a shift toward a more modern, video-first platform, designed to better communicate the scale and relevance of the network.
Approach
The new identity was built to feel more dynamic and contemporary, moving away from a static, inventory-driven perception.
A flexible visual system, supported by motion and video, helped express the brand in a way that felt more aligned with how the platform was experienced in the real world.
Impact
Successfully repositioned the brand and launched as Lightbox, with coverage across industry press highlighting the shift in direction.
Featured in
Adweek, Sixteen:Nine, and more