Universal Ads Brand System
A complete brand system designed to define and scale the Universal Ads identity across campaigns, content, and sales materials.
Role
Led design of the brand system, including identity, guidelines, and presentation tools, working closely with leadership to establish a clear and scalable foundation for the brand.
Overview
Universal Ads needed a clear and cohesive brand foundation to support its positioning as a modern, accessible TV advertising platform.
The goal was to create a system that could communicate complex ideas simply, while maintaining consistency across a wide range of applications, from marketing to sales.
Approach
The system was built to be both expressive and practical. A flexible visual language, including typography, and visual systems, created a distinct identity while remaining easy to apply across formats.
The guidelines were designed for real-world use, providing clear direction across copy, layout, and visual execution, ensuring teams could move quickly without losing consistency.
Presentation system
Alongside the brand system, a PowerPoint template was developed to make the brand usable in everyday work.
It provided flexible layouts, clear hierarchy, and built-in structure, helping teams create consistent, on-brand presentations without starting from scratch.
Beyond the Scroll Report
The system was also applied to Beyond the Scroll, a Universal Ads report that brought the brand into a more editorial, content-driven format.
It showed how the identity could flex across longer-form storytelling while still feeling consistent, clear, and recognizably Universal Ads.
Impact
Established a clear and scalable brand foundation used across campaigns, content, and sales materials.