Overview
IAB NewFronts is one of the most important moments of the year for Comcast Advertising. A live show supported by a wide range of creative across presentations, event branding, activation, and digital touchpoints.
The challenge was managing a large volume of work while maintaining a consistent visual language across everything being produced, often on tight timelines and with multiple stakeholders involved.
Approach
The work was treated as a connected system rather than individual deliverables. Clear visual structure, consistent design patterns, and shared assets helped ensure everything stayed aligned across teams and outputs.
Close collaboration with marketing, events, and external partners allowed the work to move quickly without losing cohesion, even as scope and timelines evolved.
